Initia is pleased to announce the continued expansion of its activity across the Asia-Pacific region, supported by new collaborations and growing clinical engagement in Thailand, Taiwan, Hong Kong, and Macau. This development reflects Initia’s long-term commitment to advancing patient care through innovative shockwave therapy solutions and strengthening access to evidence-based treatment options worldwide.
As demand continues to grow for non-invasive therapies that improve clinical outcomes, Initia is focused on working closely with healthcare professionals and regional partners to ensure that advanced technologies such as the MoreNova shockwave system are effectively integrated into clinical practice.
Strategic Partnership with Ching Feng International Co. Ltd
A key milestone in this regional expansion is Initia’s new partnership with Ching Feng International Co. Ltd, a highly experienced distributor serving the medical sector across East Asia. Through this collaboration, Ching Feng will distribute the MoreNova shockwave system across Taiwan, Hong Kong, and Macau, supporting clinics and practitioners in delivering advanced shockwave therapy solutions to a broader patient population.
This partnership represents an important step in Initia’s strategy to expand access to clinically proven shockwave technology across key healthcare markets, while ensuring high standards of professional support, education, and long-term cooperation.
Launch Through Clinical Training and Education
The partnership officially began with a comprehensive clinical training session held at Ching Feng’s headquarters in Hong Kong, led by Initia’s VP of Business Development, Oren Barashi. The training provided an in-depth overview of the MoreNova system and its role in improving clinical decision-making and patient outcomes.
The session focused on the application of MoreNova across multiple therapeutic fields, including:
- Women’s health, supporting treatment pathways that enhance quality of care and recovery
- Men’s health, addressing conditions where shockwave therapy offers meaningful clinical benefit
- Orthopedics, contributing to improved musculoskeletal outcomes and patient mobility
By combining hands-on education with clinical insight, Initia aims to empower healthcare professionals to fully leverage shockwave therapy in daily practice and deliver measurable improvements in patient care.
Building Long-Term Clinical Impact in the Region
Initia’s growing presence across Asia-Pacific reflects more than geographic expansion. It represents a shared commitment with regional partners to promote evidence-based medicine, continuous professional education, and the advancement of treatment standards across healthcare systems.
Through strong partnerships, local clinical support, and ongoing training initiatives, Initia continues to strengthen its role in shaping the future of shockwave therapy and expanding its impact across international markets.
Initia looks forward to building on this momentum and continuing to drive meaningful clinical progress for patients and providers throughout the Asia-Pacific region.