About Us

Born from DirexGroup’s pioneering legacy, Initia carries forward over four decades of excellence in therapeutic innovation and medical technology. What began in the early 1980s with the creation of one of the world’s first lithotripters has evolved into a legacy of groundbreaking advancements- from the first linear shockwave therapy system to the introduction of low-energy shockwaves applied to large tissue segments. Building on this strong foundation, Initia has grown into a global leader, continuously expanding its expertise to deliver a diverse portfolio of cutting-edge solutions across multiple fields of treatment. Guided by our heritage and driven by a unique technology- based collaboration with Hikkonu Ltd., we remain committed to improving patient outcomes and redefining the standards of non-invasive therapy.

Company Timeline

Breakthrough Innovations

Our portfolio spans multiple therapeutic areas—including women’s and men’s health, vascular medicine, and musculoskeletal disorders—making a significant contribution to the med-tech field.

Key innovations include:

Our Values

Diversity in Treatment Platforms

Addressing multiple therapeutic fields and approaches with a single-device platform.

Working With Clinics & Physicians

Understanding specific needs and co-developing optimal treatment techniques.

Innovative Technology Solutions

Introducing new concepts, improved applications and responding quickly to market needs in multiple medical fields.

What We Offer

Diverse Treatment Fields

Our solutions span seven therapeutic areas, including women’s health, men’s health, vascular medicine, kidney disease, alopecia areata, aesthetics, and musculoskeletal disorders—broadening the impact of shockwave therapy across multiple disciplines.

Innovative Technology

 We are pioneers in shockwave therapy, developing multiple unique shockwave technologies and approaches. Our commitment to innovation ensures treatments that are saf e, effective, and risk-free.

Collaborative Partnerships

We work closely with medical centers, healthcare providers, and industry leaders to co-develop treatment solutions, foster innovation, and share knowledge that advances modern healthcare.

Safe & Cost-Effective Solutions

Our technologies are designed with patients in mind—ensuring treatments that are not only safe and pain-free but also accessible and cost-effective, supporting both clinical outcomes and patient satisfaction.