Initia is proud to announce a new strategic partnership with Royal Health Care Trading from Al Zaabi Group, a leading Abu Dhabi-based distributor, marking a significant milestone in the company’s global expansion.

This collaboration will bring Initia’s innovative shockwave therapy solutions to the heart of the Middle East, strengthening the company’s presence in one of the region’s most dynamic healthcare markets. By joining forces with Al Zaabi Group, Initia gains a trusted partner with extensive regional expertise and a strong track record in healthcare distribution.

“Partnering with Al Zaabi Group represents an exciting step forward in our mission to make Initia’s technologies more accessible worldwide,” said Jwana Akawe, Initia’s Product Manager. “Together, we will unlock new opportunities to deliver greater value to clinics and patients throughout the UAE and Gulf region countries.”

The agreement reflects Initia’s commitment to expanding its international footprint and building long-term collaborations that drive clinical impact. With this partnership, clinics across the UAE will gain greater access to Initia’s advanced solutions, ensuring patients benefit from cutting-edge, non-invasive therapies.

This marks a new chapter of growth for Initia, as the company continues to scale its presence globally while maintaining a clear focus on innovation, patient outcomes, and physician support.