Expanding into a dynamic healthcare market such as the Philippines requires more than innovative technology. It requires trust, local commitment, and meaningful engagement with the medical community.

As part of Initia’s continued development across the Asia-Pacific region, Oren Barashi, VP Business Development & Sales, APAC, recently completed a strategic visit to the Philippines focused on strengthening clinical relationships and supporting long-term market development.

Strengthening Clinical Engagement in the Philippines

The visit included high-level roundtable discussions with leading urologists, as well as specialized clinical training for the Obstetrics and Gynecology Department at East Avenue Medical Center.

These meetings provided an opportunity to exchange clinical knowledge, better understand local needs, and introduce healthcare professionals to the capabilities of the MoreNova platform.

Building Long-Term Partnerships

The visit was initiated together with Initia’s local partner, Global Alliance Medical Inc., and reflects a shared commitment to sustainable market development built on professional relationships, clinical education, and ongoing support.

By engaging directly with the specialists shaping healthcare in the Philippines, Initia continues to strengthen its position as a trusted long-term partner in the region while expanding access to advanced shockwave technology.

Initia looks forward to continuing its collaboration with Global Alliance Medical Inc., supporting healthcare professionals through clinical education, partnership, and innovation.