About Us
Born from DirexGroup’s pioneering legacy, Initia carries forward over four decades of excellence in therapeutic innovation and medical technology. What began in the early 1980s with the creation of one of the world’s first lithotripters has evolved into a legacy of groundbreaking advancements- from the first linear shockwave therapy system to the introduction of low-energy shockwaves applied to large tissue segments. Building on this strong foundation, Initia has grown into a global leader, continuously expanding its expertise to deliver a diverse portfolio of cutting-edge solutions across multiple fields of treatment. Guided by our heritage and driven by a unique technology- based collaboration with Hikkonu Ltd., we remain committed to improving patient outcomes and redefining the standards of non-invasive therapy.


















Company Timeline
1986
Introduction of the Tripter X-1: the world’s first modular and compact ESWL system
1990
Introduction of RF thermal therapy system
1990s
Establishment of the DirexGroup distribution network
2003
launched the world’s first Dual SW system (Duet).
2006
launched world’s only bipolar RF thermal therapy system (Tempro)
2010
Entered the field of holmium lasers (Themis)
2013
launched Renova – the world’s first Linear Shockwave system
2019
introduced Large Area shockwave technology for Chronic Wounds
2022
introduced MorenovaDT and its Transvaginal shockwave therapy for Women’s Health indications
2025
introduced Morenova’s Deep Focus technology for prostate therapy
2025
introduced MorenovaPRO platform system that incorporates all available low-intensity shockwave technologies
Breakthrough Innovations
Our portfolio spans multiple therapeutic areas—including women’s and men’s health, vascular medicine, and musculoskeletal disorders—making a significant contribution to the med-tech field.
Key innovations include:
- Transvaginal shockwave therapy for stress urinary incontinence (SUI)
- Large-area shockwave therapy for chronic wound management and aesthetic applications
- High-energy transducers for the treatment of chronic kidney disease
- Linear shockwave therapy for erectile dysfunction
- Dual-source ESWL technology
- One-vision imaging for ESWL
Our Values
Diversity in Treatment Platforms
Addressing multiple therapeutic fields and approaches with a single-device platform.
Working With Clinics & Physicians
Understanding specific needs and co-developing optimal treatment techniques.
Innovative Technology Solutions
Introducing new concepts, improved applications and responding quickly to market needs in multiple medical fields.
What We Offer
Diverse Treatment Fields
Our solutions span seven therapeutic areas, including women’s health, men’s health, vascular medicine, kidney disease, alopecia areata, aesthetics, and musculoskeletal disorders—broadening the impact of shockwave therapy across multiple disciplines.
Innovative Technology
We are pioneers in shockwave therapy, developing multiple unique shockwave technologies and approaches. Our commitment to innovation ensures treatments that are saf e, effective, and risk-free.
Collaborative Partnerships
We work closely with medical centers, healthcare providers, and industry leaders to co-develop treatment solutions, foster innovation, and share knowledge that advances modern healthcare.
Safe & Cost-Effective Solutions
Our technologies are designed with patients in mind—ensuring treatments that are not only safe and pain-free but also accessible and cost-effective, supporting both clinical outcomes and patient satisfaction.